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The growth pace has drastically slowed down and you are starting to lose market share. Although the company’s cash is abundant, the team’s capability to produce results has declined. The team is complacent; they avoid making any changes to stay away from potential conflicts. Form starts to dominate function: people address themselves by their last name, the executive offices are luxurious, the dress code is overly formal, the decor is lavish and communication is too official.
You are too inflexible to deal with disruption from new players and the competition with better products or marketing strategies. Organisational politics limit the quality of decision making. Decisions take longer to make. You are losing market share.
People are aware that the business is not doing well anymore, but they still maintain a ‘business as usual’ attitude. Careful not to upset anyone; people do not voice their opinions openly. The company is in denial.
You hope to increase revenue by raising prices – not a good move in a declining market share. Eventually you start to cut costs.
You realise you need to revive the company; so you purchase an innovative business in a growing market. This decision can result in one of two outcomes:
Alternatively you decide to merge with another company from your industry. This will create a lot of cultural clash, which you will need to be prepared for.
Your company can do so much more than it is currently doing. As an outsider, we will not be biased by the heavy politics in the organisation. We will plunge to the root cause of the issues and help in the rebirth of the company into the Blaze stage. To achieve this, we will:
We will help you eliminate complacency and bring the vitality back into your organisation by: