Evaluate your business' current digital development - Take the test!

Name of Organisation

Type of Organisation

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Digital ambition:

Cautious approach to experimenting. Heavy reliance on competitor benchmarking

Increasing market share and improving profits. Eliminating pain points in customer pathways.

Innovations focused on customer pathbreaking. Expected to redefine the way business is done.

Strategy:

Narrow focus within the value-chain (sales, marketing or operating costs). Conservative culture with low-risk approach to innovation

Integration of independent units and broader cross-functional interactions. Have launched some bold digital initiatives.

Incorporate the whole customer journey. Constantly test new approaches and push the limits of what is possible.

Infrastructure:

Investments locked in old technologies. Focus on efficiencies.

Growing networks enable change. Matrix style, complex accountabilities.

Assets that enable innovation. Have systems and tools to enable change and invest new capabilities.

Organisation:

Siloed functions with separate performance metrics. Executives confident in traditional business yet concerned with developing growth options. Frequent outsourcing.

Stronger matrixed relationships with re-defined performance metrics. Traditional business unites are protective of their unique skills, yet enthusiastic about Digital goals. Learning aggressively to enhance digital capabilities.

Digital is the way business is done. Perceptive of all possibilities of Digital revolution. One team with unified culture and few skills gaps.

Outcomes:

Customers are frustrated. Slow innovation. Decent sales growth, challenging profits.

Occassional customer complaints. Periodic innovation breakthroughs. Experience top and bottom line momentum.

Loyal customers are amazed. Competitors are continously guessing. Digital redefines the source of value creation.

No. of Employees today

No. of Employees 3 years ago

Industry Classification

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BMIM Key Stages of Digital Development‏

Where are you now? Evaluate your current stage of digital development

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